Palette
Storefront elevation
A live store, lifted without a rebuild
BirSé already ranked and sold, so the work had to feel premium without breaking the platform. The storefront keeps the existing commerce logic, then adds editorial spacing, stronger category entry points, and a warmer jewelry tone.
Product detail page
Confidence where price hesitation happens
The product page puts trust chips, installment context, gallery depth, and the add-to-cart path in the same decision zone. The goal is not decoration; it is removing doubt before the shopper leaves the page.
Checkout flow
Checkout rebuilt around how Bulgaria buys
Delivery method comes first because many local orders go to Еконт, Спиди, BoxNow, or pickup offices. Cash-on-delivery stays easy to find, and each step collapses into a summary so the flow feels controlled instead of long.
Mobile commerce
Every decision was judged on a 375px screen first
80% of traffic is mobile, so the biggest improvements live where the thumb does the work: filter entry, product scanning, and checkout confidence.
Filters as a bottom sheet
The grid stays visible first; filters slide up only when needed, with live result feedback to avoid dead-end searches.
Category scanning
Filter chips, product density, and pagination stay familiar so shoppers can compare jewelry without relearning the store.
Local delivery first
The mobile checkout asks for the delivery method before full address fields, matching how Bulgarian buyers actually receive parcels.
Product and navigation
Fewer taps to trust, browse, and buy
The navigation drawer and product page are designed for shoppers who arrive from ads and need orientation quickly: clear hierarchy, visible categories, and buying confidence above the fold.
Product page confidence
Dual-currency pricing, installments, and a clear add-to-cart area answer cost questions at the exact decision moment.
Visible menu choices
The drawer surfaces categories, promotions, and blog entry points without burying the main shopping paths.
Two-tap drill-down
Audience tabs and subcategories reduce wandering, so a shopper can reach the right jewelry type quickly.
Desktop states
The wider screens carry the full system
The desktop views show the same product logic at a calmer scale: promotional hierarchy, category browsing, cart confidence, and UI states that feel consistent instead of assembled page by page.
Visual system
Warm luxury, built for clarity
DM Serif Display adds softness to headlines and product names, while DM Sans keeps the commerce UI readable. Muted gold B8986A and confident red C4362A make premium cues visible without making the store loud.
