Palette
Positioning
Trust before the first call
FORMA was built around a fictional luxury architecture studio serving Miami, Dubai, and the Greek Islands. The homepage had to feel established immediately, so the first desktop pass opens with scale, restraint, and portfolio-led proof.
Hero experience
A cinematic opener, not a brochure hero
Luxury prospects buy into atmosphere before details. The full-width hero video gives the page a quiet architectural presence, then lets the work lead instead of explaining too much too early.
Portfolio system
A magazine spread, not a uniform grid
The portfolio hierarchy gives hero projects room to breathe while supporting pages stay quiet. The carousel shows how the same brass rule, typography scale, and editorial spacing carry across the full desktop experience.
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Mobile experience
The luxury tone had to survive a narrow viewport
The mobile views keep the same quiet confidence as desktop: large imagery, simple navigation moments, and service content that qualifies without feeling sales-heavy.
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Mobile homepage
The first screen keeps the brand cinematic while making the portfolio entry obvious on touch.
Touch walkthrough
The interaction stays simple: movement supports the work, but the UI never asks the user to decode a new pattern.
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Service clarity
The service page explains scope without over-selling, so a qualified prospect knows whether to continue.
Brand system
Quiet luxury, enforced by restraint
The brass accent B8956A appears only in moments that deserve attention. The result is a site that feels expensive because it stays controlled.
